Once, I bought a coupon for a massage at what was presented as a Brussels-based beauty salon. I also tried out Groupon on two occasions. It was said to be the result of “buyer power” but obviously had more to do with sales promotions for the brands in question. Its popularity and quick growth was mainly due to supposedly big rewards for the site users, who could get access to various services (such as massage, yoga courses, meals) and products at heavily discounted prices. By the time of Google’s attempts to buy it, it was operational in 150 markets in North America, and 100 markets in Europe. The deal-of-the-day site, which offers one deal per day in each of the markets it serves, was launched in 2008. To everybody’s surprise, Groupon said No.
She blogs at Schmoozyfox and Tweets as November, Google was trying to buy Groupon for $5.3 billion, in what would have been its largest acquisition yet. This is a guest post by Olga Slavkina, a digital brand consultant who lives in Brussels, Belgium where she works with innovative companies.
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